Running and fundraising – 10 things I have learnt

If you are doing an event to raise money for charity, you might be facing a fundraising target that feels as daunting as the race itself.

This might be for a Golden Bond place (around £2,000 for a coveted London marathon spot) or because you just want to raise as much money as possible for your cause.

A supermarket bucket collection is so easy that a child can do it.

Either way, it can be a lot to consider when you are also trying to put in the training miles too.

I have found it really motivating to see the training and the fundraising as two halves of the same challenge, with each giving momentum to the other.

When I am running, I try to use the time to think about plans for the next event, or people to contact/ideas to follow up as it is always good to keep thinking of new things.

If it’s your first event, you might get a great wave of support and donations from friends and family, but after that, charity/donation fatigue becomes a very real concern.

GET STARTED

It’s so awkward to just keep asking the same people for money and if you do more events regularly, people quickly realise that this is something you obviously like doing.

So if you can offer something in return for a donation, then it’s easier for everyone.

I am sure there are loads of great fundraising ideas out there (and please add yours in the comments below), but here are 10 thoughts which might help:

  1. Get an online page set up as soon as possible. If someone asks if you are fundraising, it can be really frustrating if you don’t have something to send it straightaway. On the page, you should explain why the cause is important to you too – the more people understand why you are doing it, the more they are likely to support you.
  2. Think about lots of ways you can fundraise. I find that little and often is good. Taking cakes to the office may only raise £20/25 a time, but if you do it a few times over a few months, it adds up and people will occasionally stick a tenner in the box. Also, cakes can be expensive to make, but you can approach local supermarkets to explain what you are doing and speak to the manager, they might be able to give you £20/£30 of ingredients – really handy to get a stock of flour/butter/sugar in.
  3. Sticking with the supermarkets, another great idea is to approach your local stores if you can come along with a fundraising bucket on a Saturday – for a few hours’ work, you can raise loads even if you are on your own (you may need a letter from the charity to do this). Last time I did this, I got one slot in the coming weeks, and another a few months later just before the event and it really helped.
  4. Start early – if you are thinking about doing an event next year, why not start with some smaller events now. Even if you are planning one big event like a gala dinner, it is great to have the ball rolling and the totaliser started to make you feel more positive. And the more friends you involve, the more people who might be able to help in other ways too (such as helping with your big/other events)
  5. For big events, there are ways of making things easier. My current event of choice is a curry/quiz night where you charge £20/25 for a night out at a local restaurant (charging £11 per head) then also doing a quiz at the end of the night. It’s a chance to see friends for a nice evening, you don’t get stressed about food and everyone enjoys competing to win a box of chocolates.
    All you have to do is write some questions, and you can add a raffle or a heads/tails game (everyone gives a £1 coin and keeps guessing heads/tails to try to match your coin until only one is left) to add a bit more too.
  6. Look at things you enjoy and keep it simple. If you bake cakes, organise a bake off competition or a coffee morning. If you play netball or five-a-side football, organise a tournament. I have done a few football tournaments – most centres have a charity event package already costed and you can opt to have referees etc. One quick word about tournaments – it can be hard to get teams to commit so if you can get them to pay a deposit, you can help prevent teams dropping out on the day.
  7. Keep asking for raffle prizes and don’t take it personally if people aren’t able to help. If you are out for a meal, why not ask the manager if they ever do vouchers as prizes – there is no harm in asking and you might get some nice surprises of really generous gifts. And what about unwanted/unused Christmas gifts too? If you are fundraising for a spring marathon, you might already have a good range of prizes suitable for your raffle/quiz night already sitting on your shelves.
  8. If there is a big sporting event at some point during your fundraising, a sweepstake is a quick and easy option too. Get in there early, make clear it’s for charity and charge £5 or £10 to enter. The prize doesn’t have to be much, and I have recently done a couple where I sent regular emails round to participants each time people got knocked out, mentioning each person by name in a poem so that they got a bit more out of it (when I say poem, it was along the lines of “Sweden got sent packing by Spain, so that saw Dave crash out of the game”)
  9. Spread the word. Your local paper might well be interested in your efforts- either in the run itself or your fundraising events. It can help get support, but it’s worth saying that an article, or even a frenzied social media campaign to get lots of retweets from celebrities to a sponsorship page is not always going to bring in money on its own – people will give if they feel a connection. And if you can give people other ways to help like attending an event, that might be more effective than a direct ask for money.
  10. Make a film. A few years ago, I decided I needed something to send out with fundraising links. Turns out it is a really good way to engage with people and led to some great donations and interactions. Here’s the one for Paris/London:

And here’s the one for Barcelona:

What fundraising tips do you have? Please get in touch below.

PS In case you are wondering, my current page is here. You may notice it is not prolific which is because I was worried about my first ultra and was nervous to talk about it beforehand.

Over the fence – a cheerer’s perspective

Taking part in events is obviously excellent and something I fully endorse, but running cheering points can be pretty excellent too.

For the last few years, I have been organising the Cancer Research UK cheering point for the Cardiff half marathon each October.

I work for the charity but it’s a great chance to volunteer and, rather than running the same event each year, I enjoy seeing everything from the other side of the fence.

Rain or shine, we have a hardy gang of regulars who turn up to shout each year, so it’s great to catch up with them and make a lot of noise together.

The more energy the better when it comes to cheering

In the weeks beforehand, it’s particularly handy to be able to tell friends who are running exactly where you will be, and that their supporters can come along to be part of somewhere easily recognisable too.

I always know that I will see some of my friends who I haven’t seen for a while on the day and, as it’s my local event, there are usually lots of other people I didn’t know were running too.

From a runner’s perspective, I find that using the established cheering points rather than making up your own arrangements can make it easier for both the cheerers and the cheered.

It’s good to have something to aim at and, when you are running, it’s much less confusing to look out for the big flags than “I’ll be at the second lamppost after the Costa”.

From the supporters’ perspective, anything that makes the day easier is very welcome – it’s a tiring business scurrying on the outskirts of an event trying to get to certain places by the deadline and there’s plenty of scope for misunderstanding!

Early start

Over the years we have had a few different locations for our CRUK point, but we are currently to be found just before the eight-mile marker. It’s far enough along for cheering to be needed and gives boost before those tough last few miles kick in.

On the day, we are up as early as the runners to get close to the cheering point and set it up, and you get to see some of the crowds pass on their way into town.

It takes about exactly a year to forget how we set it up the year before

As we are trying to remember how we put the flags and banners up last year, it’s a chance to wish good luck to everyone, sharing the pre-race excitement while also being able to eat a bacon sandwich and a cup of tea.

Then those runners disappear and it’s back to more preparations as our cheering gang arrive and cable ties are applied to make sure everything is in place and not likely to topple over in a gust of wind.

There’s usually a helicopter filming the start, so you can look out for that, and then you forget and realise that the race actually started 10 minutes ago.

You keep doing the maths to work out when the first runners might arrive. Eight miles of their rapid pace seems to take no time at all and the outriders are suddenly upon you.

It’s easy to spot people to cheer at first and fast friends glide through in single file at exactly the pace they had predicted so you can be sure of seeing them.

Then the crowds start to swell and it’s more of a lottery. It’s hard to know if people started in the right pens and even seeing the pacers is no guarantee of if people got held up at the start.

You’re sure to miss seeing some of your friends in the throng, of course, but you are busy cheering everyone else anyway.

As it’s a CRUK point, the CRUK runners get a big shout as the call of “CRUK runner” goes up from our advance scouts at the front, but everyone else gets cheers too – BHF, Macmillan, Tenovus, Teenage Cancer Trust, Vegan Runners, Les Croups, Penarth & Dinas, San Dom, Swansea Harriers…everyone!

And regardless of charity or club, if you have a name on your vest, your chances of getting a shout are multiplied a thousand-fold.

For that next 60 minutes, it’s a blur with so many smiles and laughs and so much energy being passed from crowd to runner and back again.

A big hand for all our wonderful volunteers

The loudhailer cuts through the masses and runners waving back and high-fiving get everyone smiling.

After that hour, the ranks start to thin and it gets easier to see individuals again to give encouragement – by this point you can often have a full-on conversation with some runners too.

There is always a tricky balance later on as some of our cheerers have to head off to meet their runners, and families have to think about food, parking and getting home.

We always do our best to stay in position for as long as we can to see the last runners. These are the people who might appreciate the cheers and enjoy the support the most.

And then it’s time to go back to the car. The flags and banners are reunited with their corresponding bags and, with all the snacks and bottles of water gone, the boxes are significantly easier to carry on the return journey.

We’re usually starving by then. Obviously the runners deservedly get their medals for their morning’s work but I think we have earned some dinner too!

Come and join us at Cardiff on Sunday 1st October 2017, or check out if there’s a CRUK cheering point at an event near you here. Other excellent charity cheering points are also available!